Comprehensive OneTrust Implementation for Enhanced Consent Management
Project Objective: My mission was to elevate our client's consent management strategy by implementing OneTrust through Google Tag Manager (GTM). This intricate project encompassed consent configuration for approximately 100 tags, ensuring compliance with data privacy regulations across all regions.
Phase 1: In-Depth Audit and Categorization
Thorough Tag Analysis: The project commenced with a meticulous audit of all tags in use. Each tag was scrutinized and categorized based on its interaction with the third-party tool. This categorization laid the foundation for precise consent management.
Phase 2: Trigger Creation in GTM
Customized Trigger Development: With insights from the audit, I proceeded to create custom triggers within GTM. These triggers were intricately designed to align with the client's specific use cases, ensuring that consent requests were triggered accurately.
Phase 3: Rigorous Testing Across Regions
Global Compliance Assurance: To guarantee compliance with data privacy regulations in all regions of operation, I conducted thorough testing. This comprehensive testing phase spanned across various regions, ensuring that consent requests functioned flawlessly and users' preferences were accurately recorded.
Phase 4: Seamless OneTrust Integration
Efficient Integration: The culmination of this project was the seamless integration of OneTrust within the client's digital ecosystem. OneTrust became the cornerstone of consent management, allowing for precise control over data collection and user consent preferences.
As a result of this project, our client not only achieved data privacy compliance but also gained the ability to build trust with users through transparent consent management. The project showcases our commitment to excellence in privacy compliance and customized solutions tailored to our client's unique needs.
